HalftimeOS vs. Bloom Growth (formerly Traction Tools)
HalftimeOS vs. Bloom Growth: flat pricing vs. a real free start.
Bloom Growth (the tool most people still search for as "Traction Tools" — it rebranded in 2022) prices flat per organization with unlimited seats, which suits a large EOS shop. HalftimeOS starts free for one leader and adds OKRs, an included AI Coach, and a live scoreboard on top of the same EOS foundation.
The quick take
Bloom Growth's flat monthly fee is genuinely attractive once you have a large leadership team, since adding people costs nothing extra. It has no free tier and starts at $299/month, though, so it's a bigger up-front commitment for a small team just getting started. HalftimeOS lets a single leader start free and scale plan-by-plan as the team grows.
Feature by feature
| Feature | HalftimeOS | Bloom Growth |
|---|---|---|
| Vision & goal tracking (EOS-style) | Included | Included |
| Weekly meeting agendas / huddles | Included | Included |
| Recursive OKRs (objectives + key results) | Included | Department goal cascading, not formal OKR structure |
| AI Coach on every paid plan | Included | Top tier only (Flourish plan) |
| Football-style live scoreboard & gamification | Offense/defense scoring, trophies, team leaderboards | — |
| Free plan available | Included, one leader | Not built in |
| Pricing model | Per plan, by leader count | Flat monthly fee, unlimited users |
| Dedicated implementation coaching add-on | Not built in | Available, starting around $2,500/mo |
See it in action
Pricing
HalftimeOS
Free forever for one leader. Starter Squad is $99/mo (or $950/yr) for up to 5 leaders. Championship Team is $299/mo (or $2,870/yr) for up to 20 leaders. The AI Coach is included on every plan, including free. Enterprise League is custom, unlimited leaders.
Bloom Growth
Bloom Core is around $299/mo, Bloom Scale around $499/mo, and Bloom Flourish around $999/mo — each with unlimited users included. No free tier. A dedicated coaching add-on starts around $2,500/mo.
Pricing as published on each vendor's site as of September 2026 and subject to change — verify current rates before budgeting.
Where Bloom Growth is a fair pick
- Your leadership team is large and growing — a flat fee with unlimited seats can beat per-leader pricing at scale.
- You want a dedicated implementation coach bundled with the software itself.
- You've already standardized on Bloom's department-goal cascading model.
Where HalftimeOS is the better fit
- You want to try the product free before committing, rather than starting at a $299/mo floor.
- You want real OKRs — objectives with measurable key results — not just cascaded department goals.
- You want the AI Coach available from day one, not gated behind the highest tier.
Questions people ask
What happened to Traction Tools?
Traction Tools rebranded to Bloom Growth in 2022. It's the same company and product line under a new name — this page compares against Bloom Growth's current offering.
Is Bloom Growth's flat pricing actually cheaper?
It depends on your leader count. At 5 leaders, HalftimeOS's Starter Squad ($99/mo) is well below Bloom Core ($299/mo). At 20+ leaders, Bloom's flat fee can come out ahead of per-leader pricing — it's worth comparing at your actual headcount.
Does HalftimeOS support formal OKRs the way Bloom Growth doesn't?
Yes — HalftimeOS supports full objective and key-result trees, including metric-linked key results tied to live KPI data, alongside EOS-style Rocks.
See it running with your own numbers.
Book a 30-minute walkthrough and we'll set up your scoreboard live, or start free with one leader — no card required.