Analytics integration
Google Analytics (GA4) + HalftimeOS
Track total site visitors, sessions, and conversions — not just search traffic.
Why connect Google Analytics (GA4)?
Search Console only shows Google Search performance. GA4 shows what actually happens on your site — every visitor, from every source, plus the conversions that matter (signups, demo requests, purchases). This is the direct source for "how many people came to our site," not an estimate.
What you can track
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Active Users Common pick
Distinct visitors to your site in the period.
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Sessions Common pick
Total visits, including repeat visits from the same person.
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New Users
First-time visitors in the period.
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Conversions Common pick
Key events completed, as configured in GA4 — signups, purchases, demo requests, etc.
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Engagement Rate
Share of sessions that were engaged (lasted 10+ seconds, had a conversion, or 2+ pageviews).
How to connect Google Analytics (GA4)
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1
In HalftimeOS, go to Settings → Integrations and find Google Analytics (GA4).
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2
Click "Connect Google Analytics (GA4)" and sign in to your Google Analytics (GA4) account — HalftimeOS never sees or stores your password.
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3
Choose which account or property to use, if you have more than one.
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4
Pick which metrics to track (we suggest the common ones) and map each to a new or existing KPI on your scorecard.
Connect by signing in — no key to copy or manage.
Questions people ask about Google Analytics (GA4)
What does the Google Analytics (GA4) integration do?
Search Console only shows Google Search performance. GA4 shows what actually happens on your site — every visitor, from every source, plus the conversions that matter (signups, demo requests, purchases). This is the direct source for "how many people came to our site," not an estimate.
What metrics can I track from Google Analytics (GA4)?
You can pull Active Users, Sessions, New Users, Conversions, and Engagement Rate onto your scorecard as KPIs, updated automatically instead of entered by hand.
How do I connect Google Analytics (GA4) to HalftimeOS?
In HalftimeOS, go to Settings → Integrations and find Google Analytics (GA4). Click "Connect Google Analytics (GA4)" and sign in to your Google Analytics (GA4) account — HalftimeOS never sees or stores your password. Choose which account or property to use, if you have more than one. Pick which metrics to track (we suggest the common ones) and map each to a new or existing KPI on your scorecard.
How often does the Google Analytics (GA4) data update?
On whatever cadence matches the meeting the KPI feeds — you choose which meeting series and how many days ahead to pull, so the number's ready before that huddle starts, the same as any other integration in HalftimeOS.
Is my Google Analytics (GA4) data secure?
Yes. Your Google Analytics (GA4) credentials are encrypted at rest (AES-256-GCM) and scoped to your organization only. HalftimeOS never sees or stores your Google Analytics (GA4) password — only a token you can revoke at any time.
Related integrations
Put Google Analytics (GA4) on your scorecard.
Start free with one leader, then connect Google Analytics (GA4) whenever you're ready — no card required.